Neue Deutsche Welle mit Anti-Design: unser Branding-Projekt für WB+ zeigt laut Shillington Edu NYC, was 2022 in der Designwelt erwartet wird.

Neue Deutsche Welle mit Anti-Design: unser Branding-Projekt für WB+ zeigt laut Shillington Edu NYC, was 2022 in der Designwelt erwartet wird.

Neue Deutsche Welle mit Anti-Design: unser Branding-Projekt für WB+ zeigt laut Shillington Edu NYC, was 2022 in der Designwelt erwartet wird.

In the 2010s, the increased focus on digital design, particularly for apps, meant sterile functionality was often emphasised over all else. Hence the recent rise of the so-called Anti Design/New Wave style, which pushes back against homogeneity by bending, and sometimes even breaking, the rules of graphic design. Check out the branding of WB+ by German studio VISEE Design for a great example of what to expect.

“Over the last couple of years we’ve seen a renaissance of complex Anti Design/New Wave styles with challenging colour palettes, repeating characterful type and visual effects,” says Shanti Sparrow, Global Head of Teaching at Shillington.

“After this, a return to simplicity and bold minimalism could speak more directly to a post-pandemic mindset,” she adds. “Simple palettes using a pop colour, neutral fonts and gridded layout structures will add comfort, and make the message the focus of the design.”

WB+ @ Shillington Edu NYC →

WB+ @ Design Made in Germany →

WB+ Case →

In the 2010s, the increased focus on digital design, particularly for apps, meant sterile functionality was often emphasised over all else. Hence the recent rise of the so-called Anti Design/New Wave style, which pushes back against homogeneity by bending, and sometimes even breaking, the rules of graphic design. Check out the branding of WB+ by German studio VISEE Design for a great example of what to expect.

“Over the last couple of years we’ve seen a renaissance of complex Anti Design/New Wave styles with challenging colour palettes, repeating characterful type and visual effects,” says Shanti Sparrow, Global Head of Teaching at Shillington.

“After this, a return to simplicity and bold minimalism could speak more directly to a post-pandemic mindset,” she adds. “Simple palettes using a pop colour, neutral fonts and gridded layout structures will add comfort, and make the message the focus of the design.”

WB+ @ Shillington Edu NYC →

WB+ @ Design Made in Germany →

WB+ Case →

In the 2010s, the increased focus on digital design, particularly for apps, meant sterile functionality was often emphasised over all else. Hence the recent rise of the so-called Anti Design/New Wave style, which pushes back against homogeneity by bending, and sometimes even breaking, the rules of graphic design. Check out the branding of WB+ by German studio VISEE Design for a great example of what to expect.

“Over the last couple of years we’ve seen a renaissance of complex Anti Design/New Wave styles with challenging colour palettes, repeating characterful type and visual effects,” says Shanti Sparrow, Global Head of Teaching at Shillington.

“After this, a return to simplicity and bold minimalism could speak more directly to a post-pandemic mindset,” she adds. “Simple palettes using a pop colour, neutral fonts and gridded layout structures will add comfort, and make the message the focus of the design.”

WB+ @ Shillington Edu NYC →

WB+ @ Design Made in Germany →

WB+ Case →